2006/02/09

Liburu elektroniko bat marketinaz

Seth Godin marketin adituak liburu elektroniko bat argitaratu du, Flipping the Funnel, edo euskaraz esanda, Inbutua irauliz. Liburuak 18 orrialde ditu, hiru bertsiotan jaits daiteke, doan: enpresentzat, alderdi politikoentzat eta gobernuz kanpoko erakundeentzat, eta hor Seth Godinek azaltzen du nola marabillak egin daitezkeen Web 2.0 deituaren zenbait erreminta (flickr, del.icio.us, squidoo, etab.) uztartuz gero idea birus marketinarekin.

Komunikazioa, marketina eta Internet puri-purian.

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